I have been facilitating personal brand training and personal coaching for many years and is passionate about empowering my clients with the tools and knowledge they need to be successful in their chosen careers and businesses. Many people assume that personal branding is something that is for those in leadership positions or in the corporate world but creatives, entrepreneurs and professionals from a variety of sectors have gained an insight into their personal brand with my support.
So what is a personal brand?
Your personal brand is how you are perceived by others and the reputation you build for yourself; it refers to the way in which you present yourself to the world, both personally and professionally. It encompasses your unique combination of skills, experiences, values, and personality traits which set you apart from others, particularly in your sector or industry.
In essence, your personal brand is the story you tell about yourself and the impression you leave on others - what do they say when you leave the room? What do you want them to say about you? It is what people think about when they consider your expertise, character, reputation and overall image. Your personal brand is not just about your qualifications and achievements but also how you communicate, interact, and conduct yourself in various situations. This is why have shared the principle that hard work is not enough - your personal brand is like your personal business card; it is how people identify you. I work with clients in improving their personal brands and how they are perceived in order to make an impact in their chosen sectors and with their chosen audiences.
My style of training and coaching is engaging, passionate and authentic. My clients work with me because they want to work with someone who not only has an open-minded world view but who is also perceptive and down to earth. Together we undertake a personal brand audit before assessing practical and authentic steps to ensure personal brand success.
If you would like to learn more about how I can help you get in touch, book a 1 to 1 session or invest in a long term coaching package.