Your personal brand is how you are perceived by others and the reputation you build for yourself; it refers to the way in which you present yourself to the world, both personally and professionally. It encompasses your unique combination of skills, experiences, values, and personality traits which set you apart from others, particularly in your sector or industry.
In essence, your personal brand is the story you tell about yourself and the impression you leave on others - what do they say when you leave the room? What do you want them to say about you? It is what people think about when they consider your expertise, character, reputation and overall image.
This seminar is ideal for business owners, creatives, authors, entrepreneurs or professionals who want to raise their visibility and business credibility.
This webinar is for you if:
You have been working hard in your sector for many years but do not get the recognition that you feel like you deserve
You are often overlooked for exciting new opportunities in your sector
You are ready for a breakthrough as a leader in your sector
You want to widen your circle of influence beyond the people who currently know you
You are frustrated with the way your online footprint represents you
What we will cover in our 90 minute seminar.
The Power of a Personal brand - how having a strong personal brand can open up new opportunities in your business or career journey.
Harnessing your voice - Knowing and understanding what your message is, who your audience is and how to reach them.
Using PR to enhance your profile - Using public relations strategies to enhance your public profile.
Identifying your values & Knowing your purpose - Understanding what your brand is and how you can maintain your integrity and authenticity.
Social Media strategy - How to use social media platforms to raise your visibility.
Ariatu PR Founder, Ronke Lawal is an award-winning entrepreneur, public speaker and Public Relations specialist. Born in Hackney, East London she graduated with honours from Lancaster University and the University of Richmond Virginia (USA) with a degree in International Business (Economics), she started her own PR and Communications business in 2004. She is a passionate advocate for enterprise, equality and equity through diverse and inclusive leadership. She consults clients on PR strategy and facilitates training in personal branding, PR & Comms strategy and runs holistic, practical media training. She uses PR and personal brand coaching to empower individuals to have an impact in the professional and personal spaces that they navigate. Visit www.ronkelawal.com to connect with Ronke.