How To Promote Yourself Without Getting The Ick
There is an art to self-promotion, the act of amplifying your work so that the people you want to reach see it and that art is something that requires intention and an ability to get over the “ick”. Self-promotion can very often give people the “ick” simply because it makes so many of us uncomfortable. How often have you cringed at something corny you’ve seen on LinkedIn or rolled your eyes at an excessively self absorbed instagram caption? It may be corny but one thing about life is that very often the people who achieve their goals are the ones who have audacity. They are the ones who lean into their gifts and don’t shy away from promoting what they do and who they are. I made this video to give anyone who needs it a pep talk and encourage them to get over the ick of self-promotion.
Self-promotion often feels like walking a tightrope. Lean too far one way, and you’re “bragging.” Lean the other way, and you’re invisible. But let’s be real—self-promotion is essential. Whether you’re job hunting, growing a business, or trying to get your creative work noticed, no one will know your value unless you share it. The trick is doing it in a way that feels authentic, approachable, and respectful.
Why Self-Promotion Feels Awkward
Most of us grow up with the idea that modesty is a virtue. Humility is admirable, no doubt, but if you’re always waiting for someone else to recognize your talents, you might wait forever. The world is noisy, and people are busy. So, it’s not about being boastful; it’s about being clear and confident in showing what you bring to the table. I always think about this great message from Dr Maya Angelou.
Start With Your "Why"
Before you start posting about your latest project or career milestone, get clear on your “why.” Are you trying to build connections? Land a job? Inspire others? Your purpose shapes your message. For example, if you’re a creative entrepreneur, your goal might be to share how your work makes people feel or the story behind it in order to buy into the work that you offer. If you’re a business owner, you might want to highlight how you solve a specific problem. Knowing your “why” gives your promotion focus—and makes it more meaningful.
Share, Don’t Shout
Good self-promotion feels like a conversation, not a sales pitch. Instead of blasting people with “Look at me!” posts, frame your updates as stories or lessons. Did you overcome a challenge to finish that project? Did someone’s feedback change your perspective? Sharing the journey makes your achievements relatable and engaging.
Also, don’t forget to give credit where it’s due. If others were involved in your success, shout them out. This isn’t just kind—it also shows that you’re collaborative and grounded.
Add Value
The golden rule of self-promotion is to make it less about you and more about your audience. What’s in it for them? Can you share a tip you’ve learned, an inspiring story, something relatable or a resource they might find helpful? People are more likely to engage with your content if they think it offers something of value and resonates with who they are.
Practice Consistency
Being consistent doesn’t mean you need to flood your feeds with daily updates. It means showing up regularly enough that people remember you. Whether it’s posting on LinkedIn every few weeks, sharing behind-the-scenes snippets on Instagram, or just engaging in thoughtful conversations online, small, steady efforts add up. Don’t overthink things - even leaving a comment or resharing something is actively engaging in your visibility. Be consistent and commit to your goal.
Stay Humble and Grateful
Self-promotion doesn’t have to be a solo act. Celebrate wins, but also acknowledge the people and opportunities that helped you get there. Gratitude goes a long way in making your message resonate. And remember, it’s okay to be proud of your achievements. Confidence, when paired with humility, is magnetic.
Be Patient
Self-promotion is a long game. You might not see immediate results, but that’s okay. Every post, conversation, or connection is planting a seed. Stay genuine, keep adding value, and trust the process.
At the end of the day, self-promotion isn’t about shouting the loudest—it’s about sharing your story in a way that feels real. You’ve worked hard to get where you are, so don’t be afraid to own it.
If you need any help and support on your journey why not take a look at one of my PR and personal branding coaching services.
