Personal Branding and Crisis Management in a Digital World
I had a really great podcast conversation with Elizabeth Puddicombe on her Puds & Co podcast in this episode entitled "personal branding and crisis management in a digital world".
We discussed the importance of personal branding for individuals beyond the obvious principles that people often associate with personal branding and why it should matter to everyone not just entrepreneurs. I am passionate about empowering professionals and entrepreneurs with the knowledge that they need in order to strengthen their personal brands, I regularly work with clients on personal brand positioning and how they can improve their personal brands, so it was really good to be able to break down some of my key thoughts in this episode. I was able to provide clarity on how professionals and entrepreneurs alike - looking at brand legacy for individuals before externally and internally. Not everyone wants to be visible but there are tools and tactics that can be used surrounding personal branding which give people the confidence to show up authentically in professional spaces.
We also discussed crisis management and the impact that social media has had on how small businesses and start ups should view a crisis. Crisis management is not just for big businesses but unfortunately too often start up entrepreneurs do not factor in the need for crisis comms preparation until it is too late. What I particularly enjoyed about recording the Puds & Co podcast was Elizabeth's passion and enthusiasm, it did not feel like we were discussing "work" at all, she really brought this conversation to life. We touched on how we define being busy and had some fantastic “ah-ha” moments. We used some great case study examples which hopefully made this episode not only useful but informative.
Key takeways from this podcast:
Who should build a personal brand
How to build a personal brand
How to deal with a crisis
Personal branding and social media
I run a 5 week personal brand programme which offers clients personal brand coaching and training remotely. Clients who have committed to this remote programme have undertaken transformative work which has led them to new business opportunities and career breakthroughs.
If you require Crisis comms advice or personal branding guidance book a session with me.