What Is Public Relations?

"Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics." - CIPR

In this video I provide a simple yet hopefully effective definition of Public Relations and its overall impact and influence on society at large. Whilst I work primarily with business clients via my business Ariatu PR I still understand the influence that public relations has on communities. Public relations is about building and maintaining reputations, reputations that are built on fact and maintained by trust. We see what happens when brands and businesses do not the importance of PR and communications with their "publics"; anyone they need to communicate effectively with including stakeholders, employees, customers and the media into consideration. One of the most obvious and urgent impacts being PR disasters.  By understanding PR you can understand how it can be used to improve your business credibility, raise visibility and enhance communications. It is so important for businesses and entrepreneurs to understand it and if more gained a strategic understanding of public relations and they would see a vast improvement in how their business operates as a whole. I hope this video helps those of you who have struggled with understanding what public relations is:

For more information about how PR can help your business visit the Ariatu PR website http://www.ariatupublicrelations.com/