How To Use LinkedIn to Raise Your Personal Brand Profile
Many people join LinkedIn without understanding why or how to use the platform. It is a great platform that can be used to build and maintain business relationships as well as being a great source to spot new opportunities. It is also a very good means of sharing your own updates to a captive audience. You can use LinkedIn to build you personal brand but you have to be consistent and committed to using it.
In the video below I provide you with 6 tips that should help you to raise your brand visibility and brand profile on LinkedIn. By using the steps I outline in this video you should become more confident in using LinkedIn. A few quick points before you watch the video:
Make sure you keep your profile page and bio up to date - it is an "active resume" so you need to ensure that it is accurate with as many of your career and business posts and positions as possible.
Ensure that you have a decent headshot - try as much as possible to have a good quality image on your profile. I would suggest investing in the services of a photographer but if your budget is limited take a picture with good lighting or ask someone to do so for you. Make sure it is a clear shot with a welcoming facial expression.
Update your status with pertinent news and updates that are relevant to your brand but also useful to your network. This can include blog posts from your website or trending stories from within your industry. If you need some ideas on what to post you can find some here.
Try not to "overshare" - it has a very different style than Facebook and more often than not it is people who are acquaintances who are your connections however some people do like to see the real you and I have seen that posts which tell a story do very well. You can tell your personal story (if you are comfortable) as long as it is tied to your business objectives or you can tell a business story.
Only add/connect with people that you feel are relevant to your business/brand or people who you have met and want to keep in touch with - a catch all approach to LinkedIn means that if you add everyone not only does it become noisy but it loses its impact in the long run!
LinkedIn can be a powerful social media platform which you can use to promote your business and yourself! Use it! It's free.