Creative potential to creative economies at Cambridge University

On June 6, 2015, I had the distinct honour of chairing a panel at the University of Cambridge’s Business in Africa Conference—an event that brought together leading thinkers, practitioners, and innovators focused on the continent’s economic development. The panel I chaired was titled "Creative Industries: From Creative Potential to Creative Economies – Creating Viable Business Models for African Arts and Culture." It explored one of the most dynamic yet often overlooked sectors driving both cultural expression and economic opportunity across Africa.

Our session brought together a diverse group of panelists from various corners of the creative world, each offering rich insights drawn from their personal experiences and professional work within African arts and culture. The conversation revolved around how creativity can be transformed into sustainable economic value, and how the continent can build infrastructure, support systems, and policies that nurture the growth of creative industries. From fashion and film to music, literature, and digital media, the panelists highlighted how these sectors are not only culturally significant but also critical to shaping Africa’s global narrative and economic future.

What made the discussion particularly engaging was the diversity of perspectives. We had entrepreneurs who have successfully launched creative startups, policy advocates working on intellectual property rights, and cultural leaders striving to build ecosystems that empower artists. Together, we delved into the challenges of monetization, the importance of cultural preservation, and the role of technology in scaling creative enterprises. There was a shared recognition that while talent abounds across the continent, structural support; such as funding, training, and legal protections is often lacking.

One of the key takeaways from the panel was the urgent need to treat creative work not merely as artistic expression but as a vital part of economic strategy. We also discussed the need for cross-border collaboration within Africa to create larger markets and stronger value chains for creative goods and services. The energy in the room was palpable, and it was inspiring to witness the passion and vision of those committed to turning creative potential into thriving creative economies.

Overall, it was a deeply enriching experience to lead a conversation that bridged creativity, commerce, and cultural identity; one that reinforced the transformative power of the arts in development story of African nations.

Here are a few pictures from the day for you to enjoy!